Originally published by CandyStore.com.
Halloween is back in full force this year. Yes, there will be masks. Spiderman masks! Go big this year and make sure the kids enjoy this one. To help you get the right candy, we gathered 15 years of data for this map of 2022’s Most Popular Halloween Candy in the US by state.
State-By-State Most Popular Halloween Candy
Every year, as October approaches, neighborhoods are aglow with jack-o’-lanterns, stores overflow with costumes, and kids eagerly count the days until they can embark on their annual candy-collecting spree. But here’s a thought: Are the treats you’re planning to hand out the same ones your local trick-or-treaters are dreaming of? The answer might just surprise you.
We’ve gone on a candy quest, pinpointing the most popular Halloween candies state by state. It’s not just about the national bestsellers; it’s about knowing what makes the kids in your neighborhood beam with joy. After all, Halloween is about those magical moments, right? So before you stock up for the big night, let’s delve into 2023’s candy map. Get ready to be the most popular house on the block!
Now on to business.
According to the National Retail Federation, Halloween candy spending should hit a whopping $3.6 Billion this year! That’s a 16% jump that blows away previous highs.
Overall Halloween spending is predicted to be over $12.2 Billion. Up 15% over last year. Wow Halloween!
Now, feast your eyes on the map above—it’s the culmination of our annual deep dive into which Halloween candies each state is totally sweet on. Hover over your home state to uncover the top 3 candy contenders. (Heads up, mobile users: you might miss out on the interactive fun).
So, did your state’s candy choices raise an eyebrow? Sometimes, the most-loved Halloween candy isn’t what you’d predict. For instance, who saw Salt water taffy and Hot Tamales snagging the limelight in some places?
With a sweet history spanning over 16 years, we’ve been shipping bulk candy far and wide. Our vast candy sales data gives us unique insights—like the intriguing shipments we’ve made to New York lately…
Over the years, we’ve witnessed an array of candy champs and flops. That’s the thrill of sifting through objective data! Dive into our analysis, based on 16 years (2007-2022) of sales insights, especially those crucial months leading up to Halloween.
With our expansive reach across the U.S. and into Canada, we dissected our sales state-by-state. Plus, shoutout to our network of major candy manufacturers and distributors who chipped in with their invaluable inputs.
So, which candies reign supreme in each state during Halloween? Feast your eyes on the interactive map above. It’s like a crystal ball for candy popularity! Curious about the national favorites? We’ve got a snazzy graphic for that lined up next:
Top Candy Trends This Year
As the leaves change and pumpkins take their places on doorsteps, a new candy hierarchy emerges. The 2023 candy trends are in, and some changes might surprise you. Here’s what’s shaking up the candy world this year.
M&M’s Rivals Reese’s Cups For Top Spot
In a dramatic candy twist, M&M’s are giving the iconic Reese’s Cups a run for their money. These colorful chocolate gems are not just melting in mouths but also capturing hearts, inching closer to that coveted #1 position.
Candy Corn Back In The Top Ten
Love it or loathe it, Candy Corn is making a comeback! After falling off some radars, this classic tri-colored treat has clawed its way back into the top ten. Is it nostalgia, or has Candy Corn found a new generation of admirers?
Hot Tamales Overtakes Skittles
Spice is the name of the game, as Hot Tamales leapfrogs over Skittles. The fiery cinnamon flavor is igniting taste buds across states, showing that sometimes, a bit of heat trumps the fruity rainbow.
Sour Patch Moves To #5 – Rivaling Skittles For #4 Spot
Speaking of Skittles, they’ve got another competitor hot on their heels. Sour Patch Kids, with their sweet-then-sour charm, have ascended to #5. And with their current trajectory, they might just give Skittles a sour surprise next year!
Sour Patch Extremes also did well in our most sour candy in the world article.
Hershey Mini Bars Continues Its Climb And Lands At #8
Small in size but big in popularity, Hershey Mini Bars are on the rise. Scaling the ranks with their assorted flavors, they’ve now cozied up to the #8 spot. It seems when it comes to chocolate, these minis are maximizing their appeal.
